Creating experiences people remember and connect with.

Bagel Affairs is a creative studio based between Barcelona and A Coruña, working across design, technology and physical spaces. We design and build interactive retail experiences, bringing together image, light, sound and software to make spaces feel and behave a little differently. We create retail moments, interactive installations, digital systems and generative environments that live inside, outside and sometimes somewhere between spaces. From the first idea to the final installation, we work across concept, design, development and production to bring them to life. Our team is made up of designers, technologists, creatives, control freaks and curious people who care about how environments shape and influence behaviour, interaction, emotion and memory. A lot of our work starts by observing human behaviour and how the digital world has become part of everyday life. The small habits and gestures people barely notice until they become part of the experience itself. A Bagel mindset is one that sees creativity as a muscle, technology as a tool, and humans at the centre.